Diane Pernet Fragrance Launch

Diane Pernet’s Debut Fragrance Launch at Liberty

Diane Pernet made a personal appearance in Liberty to launch her debut perfume collection

Last Monday saw Diane Pernet, credited as the first fashion blogger with her website A Shaded View of Fashion and pioneer of fashion films, make a personal appearance in the Liberty perfume hall to launch her exclusive and evocative fragrance collection.

Diane chose the unique vision of Mike Figgis to produce a series of short fashion movies dedicated to the fragrances, directed by the Oscar-nominated British director and styled by fashion editor Tina Leung. The project presents a vision of beauty pollinated by cinema and music, with a gaze towards fashion. The fragrances, along with stills taken from the films, occupied the beauty windows of Liberty during the launch.

Discover the collection…

To Be Honest: 

A green, woody fragrance with notes of myrrh, pepper and amber, inspired by the scent of incense.


Oriental and delicate, bursts of exotic scent are grounded by notes of nutmeg, leather and musk.

In Pursuit of Magic:

A refreshing, citrus scent, to invigorate and purify with a tart clean quality.


A fragrance inspired by the ocean mist with intense notes of vetiver, musk and gaiac wood.


Diane Pernet Fragrance Launch featured on i-D Online

Launching in LIBERTY during London Fashion Week