Blood Concept

THE MODERN MAN’S GUIDE TO FRAGRANCE

Slide1

Slide2

Available at Avery Perfume Gallery, Selfridges, Harvey Nichols & The Shop at Bluebird

BLOOD CONCEPT release two new fragrances in homage to the genderless universe of David Bowie

 

bloodconcept

_mg_3015_mix_orizz

BLOOD CONCEPT pays homage to David Bowie and the genderless universe exploring then bounds of unisex with two new fragrances:

XX – Metro Velvet

XY – Nude Wood

The young and innovative niche perfume brand comes back in the limelight with a new milestone added to their olfactory journey. Identifiable by a creative decoding of the subtleties of human identity, XX and XY are the chromosomes that define sexuality, the basis that establishes what we are, man or woman.

The two new fragrances, conceived and produced by Intertrade Group, blend these bases with a mix of masculine and feminine notes boldly associated and deconstructed:

XX (Metro Velvet) contains an extract of the queen of feminine notes, the Rose, prisoner in a composition with a masculine base. An opening of Orange and Saffron slides slowly in favour of Incense, Immortelle, Lily of the Valley and Rose extract, closing with an intense ensemble of Patchouli, Guaiacum wood, Styrax and Vanilla.

XY (Nude Wood) returns to Cedar and Vetiver, two of the most iconic and elegant masculine notes ever used in a perfume.
A decisive lash of woods that gently blends into smooth notes of Cedar flowers, Coconut flowers, and Cinnamon. An androgynous heart of Leather, Tonka bean and Lily of the Valley, and a narcotic edge of Nagarmotha, Sandalwood, Cedar, Vetiver, Labdanum and Benzoin. It is the image of a new femininity, strong and decisive, able to give new force to the world around.

Two intriguing and mysterious unisex creations, just like the alien and surreal image of the Thin White Duke admired and interpreted by the creators of Blood Concept, Antonio Zuddas and Giovanni Castelli:

“We began working on chromosomes around a year and a half ago, but had to work out how to give our own interpretation. Trends in fashion and contemporary society, but above all Bowie’s immense artistry, brought about a natural connection in time: all of a sudden we found ourselves beside a clear and illuminating “guide” that has led us to obtain XX and XY. Who more than Bowie could then represent something more than a simple man or a simple woman?”

bloodconcept_xxxy_noriflesso

Available November 2016

AVERY PERFUME GALLERY

Avery Perfume Gallery featured in The Bite Magazine

Andree Putman, Blood Concept and ROADS Africa featured on .Cent Magazine Online

Slide2

Read the full article here.

Past/Presence by ROADS Africa

Black Series A – Killer Vanilla by Blood Concept

Tan d’Epices by Preparation Parfumee Andree Putman

Meet the creator of Blood Concept at The Shop at Bluebird

Antonio Zuddas, Creative Director of contemporary fragrance brand, Blood Concept will be making an exclusive personal appearance, on Thursday 19th November at The Shop at Bluebird, Kings Road.

Blood Concept has evolved and changed it’s skin. Antonio Zuddas and Giovanni Castelli, the creators behind the innovative Italian brand, which begun in 2010, have matured and developed a new image, new design and ten new fragrances. To celebrate the launch of the new collection in The Shop at Bluebird, Antonio would like to exclusively talk to audiences about the new concepts behind the niche scents and rebranding.

This also coincides with The Shop at Bluebird’s Christmas shopping event and the unveiling of Blood Concept’s fragrant experiential installation. There will also be festivities, styling tips and music from DJ Hugh Counsell. As well as exclusive discounts on the evening, with The Perfume Society offering their card holders 10% off any Blood Concept purchases.

Time: 5pm-9pm

Address:

The Shop at Bluebird

350 King’s Road

London

Sw3 5UU

To be put on The Shop at Bluebird guest list register here.