TFK launches new exclusive fragrance ‘Unknown Pleasures’ inspired by 70s rock bank – Joy Division


Art is a science. 
Never take anything for granted. We should remain curious and open to discover what surrounds us by experimenting and creating the right condition for something to work.
Music is one of the most scientific art forms, from the elaboration of instruments to the composition of songs. 
One must understand the various elements: acoustics, frequency, rhythm and harmony… 
… the power of forming vibration that propagates sound waves, a translation of human emotion into information, recordable data that can be passed on from generation to generation.
The inspiration behind the TFK music theme is Joy Division, the British rock band of the 70’s who used an iconic pulsar computer generated graphic for their album cover “Unknown Pleasure”.
Sheik Majed enjoyed the band when he was a teenager discovering London. In occasion of the launch, 3 fragrances have been created: Joy Connection, Heart and Flows, and Unknown Ecstasy.
The detail of the complex sound waves are present in the graphics. To complement the concept, a special song has been composed which will be shared exclusively with people who own the fragrance. ey can enjoy the experience of matching smell and music in the intimacy of their own homes or outside through headphones with the wild vibrations of urban life. 
Composer Djamel Ben Yelles
Recording artist, composer, producer, and sought after violinist who actively collaborates with world class musicians, Djamel Benyelles, decided at the end of the world tour of “Arabesque” with Jane Birkin, to devote himself first to production and then to all facets of sound production, from recording to mastering. Along the way in Calcutta, France and Vienna, he met Charley, Mehreen and Patrick, and decided to renew the experience of his first Djam and Fam album (1997), but this time to produce the new Djam and Fam alone.
The song Joy Connection is accessible for download on 


Olfactory Pyramid:
An oriental musk with a modern twist.
Head: oris, white flowers
Heart: oud, leather
Base: ambre, musk, musk
100ml eau de parfum
Retail Price: £220
Exclusive to Selfridges (available end of July at Selfridges)


White Bottle 2017 - Unknown Ecstacy (Front - White BG)

White Bottle 2017 - Unknown Ecstacy (Back - White BG)