AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Selfridges, the iconic Oxford Street store in the vibrant heart of London.
Located on the fourth floor adjacent to the VIP Lounge Area of Selfridges, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display and the setting is visually curated by Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group). It is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles which are used to customise the sofa and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.
Founded in 1909, Selfridges celebrated its centenary in 2009. With its concession boutiques, collections from the trendiest new brands, it’s a first port-of-call for stylish shopping. With a winning combination of new talents, hip and edgy labels, from high street to high-end brands, the store always stands out of the crowd. With four floors, featuring everything from clothing, footwear and accessories through to stationary, home décor, technology and food, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the UK.
AVERY Perfume Gallery perfectly mirrors Selfridges’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.
A selection of brands will be showcased at Selfridges:
A Lab on Fire: is a limited production brand, encapsulating the mystery of its creator and the genius of stimulating collaborations with the most brilliant talents in the world of perfumery.
Agonist: fragrances that represent the beauty of Scandinavian nature and culture. Each fragrance comes in a spray line as well as in handcrafted Swedish glass flacons.
AVERY Fragrance Collection: a collection of five perfumes (A, V, E, R and Y), devised by Celso Fadelli (President and Fragrance Curator of Intertrade Group), tracing unexpected olfactory itineraries.
Azagury: whose prét –à-couture scents and clothes are adored by the most glamourous women in the world.
Blood Concept: whose sanguine sensations run through every essence of the new 3 lines: BLACK, RED and UPSIDE DOWN.
Diane Pernet Paris: 4 one-of-a-kind fragrances from the global fashion icon Diane Pernet.
Préparation Parfumée Andrée Putman: an icon of interior design and her passions enclosed in six extraordinary scents.
L-Automobili Lamborghini: the brand has transformed ‘L’ into a genuine collection dedicated to the spirit of excellence on the road.
Re Profumo: presenting characters from a novel as perfumes accompanied by an assortment of ceramics decorated with 24k gold.
Roads: the perfume collection by Danielle Ryan that consist of ten fragrances created in collaboration with the finest master perfumers of the United Kingdom.
Santa Eulalia: the famed fashion boutique of Barcelona created 5 fragrances that pay homage to the beauty of the Catalan’s city.
soOud: precious essences that welcomes you into the world of the Orient are dedicated to the exploration of the senses.
S-Perfume: collection by former sculptor Nobi Shioya in which New York meets Japan and its traditions.
Avery Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group) introduce a fully new olfactory concept where perfume meets design and art.
The new AVERY Perfume Gallery at Selfridges London opens on the 1st February 2016.