AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Selfridges, the iconic Oxford Street store in the vibrant heart of London.
Located on the fourth floor adjacent to the VIP Lounge Area of Selfridges, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display and the setting is visually curated by Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group). It is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles which are used to customise the sofa and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.
Founded in 1909, Selfridges celebrated its centenary in 2009. With its concession boutiques, collections from the trendiest new brands, it’s a first port-of-call for stylish shopping. With a winning combination of new talents, hip and edgy labels, from high street to high-end brands, the store always stands out of the crowd. With four floors, featuring everything from clothing, footwear and accessories through to stationary, home décor, technology and food, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the UK.
AVERY Perfume Gallery perfectly mirrors Selfridges’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.
A selection of brands will be showcased at Selfridges:
A Lab on Fire: is a limited production brand, encapsulating the mystery of its creator and the genius of stimulating collaborations with the most brilliant talents in the world of perfumery.
Agonist: fragrances that represent the beauty of Scandinavian nature and culture. Each fragrance comes in a spray line as well as in handcrafted Swedish glass flacons.
AVERY Fragrance Collection: a collection of five perfumes (A, V, E, R and Y), devised by Celso Fadelli (President and Fragrance Curator of Intertrade Group), tracing unexpected olfactory itineraries.
Azagury: whose prét –à-couture scents and clothes are adored by the most glamourous women in the world.
Blood Concept: whose sanguine sensations run through every essence of the new 3 lines: BLACK, RED and UPSIDE DOWN.
Diane Pernet Paris: 4 one-of-a-kind fragrances from the global fashion icon Diane Pernet.
Préparation Parfumée Andrée Putman: an icon of interior design and her passions enclosed in six extraordinary scents.
L-Automobili Lamborghini: the brand has transformed ‘L’ into a genuine collection dedicated to the spirit of excellence on the road.
Re Profumo: presenting characters from a novel as perfumes accompanied by an assortment of ceramics decorated with 24k gold.
Roads: the perfume collection by Danielle Ryan that consist of ten fragrances created in collaboration with the finest master perfumers of the United Kingdom.
Santa Eulalia: the famed fashion boutique of Barcelona created 5 fragrances that pay homage to the beauty of the Catalan’s city.
soOud: precious essences that welcomes you into the world of the Orient are dedicated to the exploration of the senses.
S-Perfume: collection by former sculptor Nobi Shioya in which New York meets Japan and its traditions.
Avery Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group) introduce a fully new olfactory concept where perfume meets design and art.
The new AVERY Perfume Gallery at Selfridges London opens on the 1st February 2016.
This Weekend from ROADS Fragrances available from Avery Perfume Gallery.
A year after the presentation of the ‘L1’ limited edition, the first fragrance for men under the name of Automobili Lamborghini, with a production of only 999 pieces, the partnership with Intertrade Group continues.
On the occasion of Milano Moda Uomo, the exclusive party in the surroundings of AVERY Perfume Gallery Excelsior will celebrate the introduction of fragrances L1, L2, L3 and L4, dedicated to a sporting man with an international lifestyle, who adores the challenges of excellence at work as well in his personal life, who loves travel and is looking for essential luxury. It will also be possible to admire the Lamborghini Huracán LP 610-4 on dispIay in Piazza Beccaria and explore the various ideal olfactory pistes.
Each fragrance is immediately recognizable from the different colour that distinguishes its packaging: L1 is associated with black, the colour of understatement, L2 with yellow, the iconic colour of the Lamborghini brand and synonymous with avant-garde, L3 with red, the colour of strength, and L4 with the green of energy.
The packaging, made entirely in Italy, refers to the mechanical and design aspects that mark out every great sporting icon: lightness, performance and elegance, in perfect harmony with the personality of those who drive a Lamborghini. The volume-pack holds two 25ml glass refills that contain finest “extrait de parfum”. There is a refill inside a hand-turned anodized aluminium cylinder bearing a laser-etched logo in relief. To replace the refill, use a small aluminium coin that makes it possible to delicately unscrew the base of the cylinder; a gesture reminiscent of a careful repair operation on an engine.
L is a collection that can be matched to the personality of someone who chooses a mechanical and aesthetic jewel in order to be at the wheel of the most desirable super sports car. Each fragrance ideally accompanies the journey of the man who chooses L along four routes inspired by the power of the Lamborghini engine. With Italian style and passion par excellence in all its various aspects.
Prepared with dedication by the Master Perfumers of Intertrade Group under the skilled guidance of Celso Fadelli, these are a sequence of olfactory notes combined in unison with the intention of finding the appropriate way of ‘dressing’ Lamborghini.
L1: the first fragrance to be launched, it combines power in the base notes permeated with ingredients that are rare and difficult to find on the market, so as to create a blend that is complex, unique and particularly intriguing. L1 contains within it the strength of leather, the adrenaline of pepper, the efficacy of musk, the determination of tobacco, with a light touch of arrogance in the vetiver. A perfume that exudes emotions and strong sensations.
L2: represents the quintessential spirit of adventure of Automobili Lamborghini. With crisp notes based on lemon, mandarin and pink pepper, enriched by a more spicy heart, notes of fern, combined with birch, with nutmeg and with lavender. Elegance, the maximum expression of identity for those with a passion for challenges on and off piste.
L3: immediately striking for its spicy head notes based on saffron, lavender and bergamot. With a heart guided by the frenzy of elegant chords of flowers such as rock rose and violet, which blend with tonka beans into a final, deeper and more sensual harmony thanks to the presence of vetiver, of sandalwood and of patchouli. A fragrance with a pulsating heart, with an olfactory “change of gear” that no one can resist.
L4: belongs to the bitter citrus olfactory family, starts out with a surge of freshness originating from bergamot and from pink grapefruit, which acquires strength with a pinch of cardamom. A symphony of woods, pepper and incense gives a sensation of liberty and the smell of the dirt road which are lost in more decisive aromas of amber, nargamutta and patchouli. For the free spirit on holiday or away from home. Dedicated to a gentleman with a racing spirit, whose perfume extols the provocative passion and strength of the thrill of speed.
Available from Avery Perfume Gallery.