African Culture

New Fragrance Launch: ROADS Africa Collection

New Logo Roads Fragrances


Launching October 2015

Founded in 2013, ROADS fragrances bring together beautiful artisan scents with innovative themes and engaging creative elements. Curated by ROADS brand creator and owner Danielle Ryan and working alongside a team of highly renowned noses and some of the world’s finest perfumers, ROADS fragrances are sold in 124 luxury stores in 25 countries across the world.

The new AFRICA COLLECTION is an exciting collaboration of culture: where inspirational African ingredients are combined with the evocative influences of literature, art and dance to create four fragrances that will provoke feelings of sensual sophistication, radiance and warmth.

Roads-IAmDance-BOTH copy

I AM DANCE – is based on the freedom of African Dance.  The Pantsula dance is a form of expression associated with hip-hop culture, its fast off-beat rhythm symbolises a raw strength that is reflected in the powerful notes of this fragrance.  Top notes of zesty lemon, mandarin and hazy marine accord are mixed with fresh apple, pineapple and aromatic lavandin.  Finally warm base notes of Amber, cedar wood and the deepness of patchouli are blended beautifully to create a colourful and complex fragrance.

BIG SKY – represents the vast African skies that frame the ever-changing landscapes beneath, a moveable muse that artists, film-makes and photographers have all tried to capture.  With natural top notes of citrus, lemon and orange flower, flirting with exotic geranium, patchouli, papyrus and oud, whilst the sensual base notes of Amber, sandalwood, cashmeran, myrrh and Vanilla conclude the intoxicating journey.

PAST|PRESENCE – modern Nigerian literature has received much international acclaim and respect in recent years.  Be it political or poetic the dignity and clarity in the words of writers such as Chinua Achebe and Wole Soyinka helped shape the characteristics for this thought-provoking fragrance.  Elegant top notes of Bergamot and smoked black tea blend effortlessly with classic Jasmine whilst the softness and warmth of Tonka bean adds the perfect backdrop.

AFROPOLIS – celebrates the dynamic cultural clash and rise of Africa’s multi-cultural, energetic and diverse cities, here an exciting, exuberant and tenacious fragrance emerges.  Topped by the lightness of Gin, Juniper Berries, Fresh citrus and spearmint, reinforced by Blonde woods, Iris, Oak moss and marine and coloured by Ebony wood, vetiver, amber and radiant cashmere musks to create a melodious finale.

In addition to the limited edition fragrances, ROADS have commissioned four visually and geographically diverse African artists to create packaging artwork to accompany each fragrance.

Lynnie Zulu - I am Dance copy

I AM DANCE – LYNNIE ZULU, is an artist and illustrator with roots in Tanzania.  Now living in East London, her work carries an exotic and energetic influence that is reveled across her bold tribal graphics.

BIG SKY – DYLAN CULHANE, is a Cape Town based photographic artist working with photography collage his work embraces the intense use of colour and geometric shapes.

PAST|PRESENCE – YAW TONY, is a talented Ghanaian/Canadian architect, artist and graphic designer based in Toronto. He is known for experimenting with patterns, fabrics and textiles.  His designs are a creative collaboration of western culture and ancient African traditions.

AFROPOLOS – ELISE HANNEBICQUE, is a young designer based in Paris.  Elise takes her inspiration from the shapes and patterns found in traditional African art, and translates this to her instinctive style, blending shapes and colours.  Her work includes a series of images inspired by Nelson Mandela.

The AFRICA collection, distributed by Intertrade Europe will be available in store from October 2015 from Avery Perfume Gallery.