A Lab on Fire

UNSCENT returns to Pitti Fragranze, Florence this September


A LAB ON FIRE takes us to the olfactive paradise of the surfer

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My Own Private Teahupo‘o is about calm origins thrilling ends, a drop of water in Antarctica, a thunderous wave in Tahiti, shimmering sunlight through a curtain of breaking liquid glass. A salty mist follows. An offshore wind bears flowers. Its top notes include sea salt and ozone. Belonging to the olfactive family of oriental marine, its mid notes are frangipani and salicylates, which are followed by dry notes of vanilla bean Tahiti, and Amber Xtreme.
Teahupo‘o is the inspiration for this new fragrance. Teahupo’o is a village on the southwest coast of the island of Tahiti, famous for its muscular break over a treacherous shallow reef, characterized by intense barrels with thick, heavy waves that dispense exhilaration and peril and demand wisdom and respect.
The awesome wave energy of Teahupo’o that traverses the expanse from Antarctica to Tahiti is harnessed in the salty-vanilla heart and soul of this fragrance: a bold surfer’s empowered optimism and mettle tempered with Paci- fic-French sensibility.
Carlos Kusubayashi’s newest fragrance is oceanic and intense in style, with notes including sea salt, ozone, frangipa- ni, salicylates, vanilla bean, Tahiti, and Amber Xtreme.
Behind Carlos’s inspiration and guidance for My Own Private Teahupo’o, stands Perfumer Laurent Le Guernec.
Head Notes: Sea Salt, Ozone
Heart Notes: Frangipani, Salicylates
Base Notes: Vanilla Bean Tahiti, Amber Xtreme 

About Carlos Kusubayashi
Born in São Paulo, raised in Japan and a true modern craftsman and nomad, Carlos Kusubayashi has always encountered life and inspiration organically. After finishing high school and a brief stint in a car factory, Carlos apprenticed and worked for seven years in Tokyo under a master kyoji, a craftsman who mounts calligraphy or paintings on handscroll, screens, or sliding doors. His skill caught the attention of a Parisian art collector who hired Carlos for a lengthy restoration project on his Asian art collection.
Following Paris, Carlos moved to New York City where he joined a gilding studio in Brooklyn where he met a sculp- tor who worked to incorporate avant-garde scents into his sculptures. ey began to work together and this exposu- re to scents and their collaboration on producing fragrances inspired Carlos to launch his own fragrance.  
In 2011, Carlos launched L’Anonyme ou OP-1475-A, the first fragrance by A Lab on Fire, a scent that was simple but refined. He turned to perfumer Olivier Polge to create a modern, minimal and compelling fragrance, cultivating his collaborative nature. After adding two more fragrances to his collection by the summer of 2012, What We Do In Paris Is Secret and Sweet Dreams 2003, with perfumers Dominique Ropion and ierry Wasser respectively, Carlos’s nomadic spirit once again took over.
He sought out the remoteness and desolate landscapes that have inspired artists like Donald Judd, whose work is crucial to Carlos’s own philosophies, moving to a small town in the expansive deserts of West Texas. Here, he continued to collaborate with world-class perfumers remotely, and created seven additional refined, contemporary fragrances. Today, Carlos enjoys his passions of swimming and running on the Big Island of Hawaii and many of his fragrance preferences are strongly linked to his physical environments. 

Gourmand Desserts by Avery Perfume Gallery

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A Lab On Fire presents its new fragrance: Messy Sexy Just Rolled Out Of Bed




A Lab On Fire is a limited production brand shrouded in mystery and with some of the most brilliant talents in the world of perfumery as its collaborators. No one knows exactly how A Lab On Fire operates, and it is a mystery how Carlos Kusubayashi, the brand’s creative mind, conducts his business. A citizen of the world, Carlos Kusubayashi was born in São Paulo in Brazil, grew up in Japan, and now lives in Texas. He has worked in a variety of sectors: in a motor vehicle factory, as an apprentice to Master Kyoji in the field of calligraphy, and has contributed toward bringing Asian art onto the Paris art scene.


He decided to launch his first essence in 2011. Since 2015 the desire to grow to international level has brought A Lab on Fire to Intertrade Group, which has been commissioned to develop its brand. 2016 sees the launch of Eau d’Ipanema, inspired by Carlos’s childhood spent in Brazil and the famous song “The Girl from Ipanema”, and of “Messy Sexy Just Rolled out of Bed” whose olfactory pyramid expresses a sensory reawakening after a night of passion. With a short poem Mr. Kusubayashi celebrates the most intrinsic essence of the new and intense fragrance and image that is the diva of divas, Marilyn Monroe, to embody the olfactory moment with an image reminiscent of the famous photographs of the actress in bed, wrapped in sheets, immortalized by Douglas Kirkland in 1961.

Simple, clean sunlight. Warmth from the sheets wrapped between my legs. Warmth from you lingers on my skin. I just rolled out of bed. The rest of the day, the night—what we can do together—depends on how the sun warms my body, how close I allow you to get, how we touch.

Carlos Kusubayashi adds “The pictures of Marilyn are the quintessence of being sexy, a way of entering into the intimacy of the great diva full of hopeful innocence. There is something magically vulnerable in these photos, the light, the atmosphere… And this is the initial inspiration which I asked the nose Dominique Ropion to capture in a bottle”.

Head Notes: bergamot, peach blossom
Heart Notes: turkish rose, heliotrope
Base Notes: musk, Cashmeran, toffee, amber, sandalwood, vanilla, tonka bean

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A Lab on Fire featured on Grazia Daily