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New Fragrance Launch: SoOud presents Jamil, a worldwide exclusive for Selfridges

New Fragrance Launch: SoOud presents Jamil, a worldwide exclusive for Selfridges

Arriving exclusively at Selfridges, the prestigious London department store renowned throughout the world, Jamil: the latest fragrance devised by Celso Fadelli, President and Fragrance Curator of Intertrade Group, in an exclusive packaging created by Alessio Avventuroso Design Director of Intertrade Group.

Available for the first time in a 100ml flacon, which shades from mirrored and semi-transparent silver to the shiny black that includes the stopper, where the silvered reflections give glimpses of the precious juice. The flacon is contained in a case that elegantly protects it like a small book, extolling its refined beauty. Jamil, which means “lovely” in Arabic, takes its name from the Arabic poet Ma’mar, born around 660 and leading exponent of udhrita love poetry. Jamil’s overwhelming passion for Buthayna, an eternal and unhappy love, would lead him to transform his own life into a sort of sentimental romance: courtship, abandonment, desperate farewells and returns, suffering and nobility of spirit, against the background of warm, golden Arabian landscapes. “For Jamil, love is the whole of life, and sung with an infinite variety of tones.”

The poet’s epic, and the story of his love for Buthayna, form the basis of the olfactory intuition of Jamil, an intense and melancholy fragrance, with an intriguing background aroma, in which cloves, patchouli and iris are masterfully blended. A homage to the love that is sought, to the illusion of perfection and to the continual tireless search for emotion and feeling, thanks to a powerful and passionate scent.

SoOud, a brand created by Fadelli ten years ago, inspired by the desire for an olfactory encounter between east and west, confirms its strength as a contemporary and extremely innovative concept: each perfume is animated by a special olfactory palette, is created from an exact idea, carries with it a story, and that story is anointed with immortality.

The guiding idea and direction in the SoOud philosophy remains that of the global world – the slanting cut of the stopper is reminiscent of the profile of modern buildings in the Middle East –: the sensual, deep and enveloping fragrances blend together in refined olfactory processes carried out with a western approach. Prized raw materials are used to produce rare essences divided into two lines in terms of concentration: Nektar for the evening, true highly concentrated extracts, and Eau Fine, for the day, more intense and delicate on the skin.

Perfume as a way of expressing personal individuality, a form of free expression in the midst of the social and cultural barriers that bring division in our age: these are cornerstones in the thinking behind SoOud, which with Jamil offers a new prodigious and transversal olfactory trail, the journey into love and into its unmistakable perfumed rarity.

Price: £185.00 (100ml Eau Fine)

Available exclusively from Selfridges from 16th May 2016

Dinner & Pills – Our Visit to the Pharmacy 2

We headed down to the Pharmacy 2 in Vauxhall to check out the latest incarnation of Damien Hirst’s restaurant concept (the original Pharmacy was original launched in 1998 in Notting Hill). This time round he has teamed up with Mark Hix and the restaurant is situated in Hirst’s Newport Street Gallery space, between Vauxhall and Lambeth.

On entering the restaurant you do almost feel like handing over your prescription to the maitre d’ and then curiosity takes over. The novelty decor isn’t as kitsch as you would expect, with pills, pharmacy paraphernalia and Hirst’s artworks all harmoniously seaming together, to provide the perfect cure for devouring Hix’s marvellous food.

After having ingested details of various pills from the metallic wallpaper, we moved onto ordering food, which certainly stood up to the challenge of distracting you from the interior styling. We tucked into all the snacks on offer to start, with the cuttlefish croquettes definitely being the one to choose if you are feeling a bit more restraint than us.

For our mains, the enthusiast carnivores among us went for the beef ribs, which was melt in the mouth, while the others sampled the scallops (the biggest we’ve even seen) which were accompanied by juicy mini chorizo sausages, the perfect combination.

If you are planning a visit here definitely save room for dessert, not only are they aesthetically pleasing to the eye, they taste sensational. We’re still dreaming about our next upside-down pineapple cake fix!

To top of the evening we even spotted Damien himself outside the restaurant…

New York Fashion Week AW16/17

From glam rock details, to sweeping shearling coats and sporty jackets – New York City kickstarted Fashion Month off with style. Here is our edit of the emerging trends from the key shows and the most influential street style looks.

Alexander Wang

Alexander Wang had clearly taken inspiration from the dance floor and the nineties as his show featured lots of oversized slogan and hooded sweatshirts, cute mohair slip tops and mini dresses in leather and lace with silver hardware – perfect for the tomboy party girl. The whole look was finished with chunky jackets and boots to stomp to work in the next day – all worn with plenty of attitude.

Alexander Wang

Proenza Schouler

Proenza Schouler looked back to the seventies for their collection, which featured plenty of shearling and floor length coats. Patent fabric was everywhere in their collection and it looks to be edging out embroidery as leather’s most popular finish. Several of their pieces were available to buy straight off the catwalk – a growing trend from this season’s fashion week.



The trend were not just made on the catwalk – the street style looks were just as inspiring. David Bowie’s passing influenced the fashion pack with a glam rock attitude, think plenty of stripes, patent boots and metallics. The sportswear trend is still going strong, with plenty of bomber jackets and hoodies seen on models and fashion editors alike, though this time the look was updated with pretty dresses and flowy scarves. With the freezing temperatures dropping to well below -12, faux fur was seen everywhere as everyone tried to keep warm on the streets outside the shows.




Scent from the Heart

The Valentine’s Gift Guide from Avery Perfume Gallery

For her…

Sogno d’Amore by Re Profumo

Un Peu D’Amour by Preparation Parfumee Andree Putman

Ilham Nektar Pink Gold by soOud

Keep Kissing Candle by ROADS Fragrances

What we do in Paris is Secret by A Lab on Fire

Formidable Man by Preparation Parfumee Andree Putman

L1, L2, L3, L4 Collection Kit by Lamborghini

All available from Avery Perfume Gallery

Trend Focus: Florals by Sara C