SCOOP LONDON handpicks the next generation of new faces for what promises to be an epic 2016

After an outstanding 1st edition of SCOOP London in September, contemporary fashion trade show SCOOP London has set the tone for a new wave of fashion retailers and fashion retailing. Can it get any better? Our line-up says yes! Womenswear from Moscow-based label MOS (Moment of Style) and London-Houston-based designer Dahlia Razzook as well as shoe designers Lucy Choi London and Ming Ray, both from London, and Anthology—Paris from across the Channel and Muu Handbags from Portugal are just a few brands that will be making their mark this season.


MOS (Moment of Style) is a prêt-à-porter brand dedicated to outspoken and powerful women. It revolves around a world of elegant shapes and distinctive design elements that aim to transpose each woman into a dynamic city diva, especially as the MOS woman has sophisticated tastes and a bold thinking. The colour palette is comprised of warm beiges, noble greys; vintage shades of blue and terracotta and checkered patterns or micro print polka dots. Luxurious fabrics give a sharp look to all collections. Whilst linings are made of natural fabrics and colourful stitching adds nuance to the designs. The creative mind behind MOS is Russian-born Alina Voronova. Although her career commenced with a law degree from the Moscow Institute of Foreign Affairs, her passion has led her towards different routes. She completed her education with the Theory of Fashion from the Moscow State University, then pursued a styling course at the British Design School and also obtained the Vogue certificate from Condé Nast College of Fashion Design. Her collections reflect her diverse and well-travelled background and has been featured and appraised by It-girls and fashion magazines from Russia such as Vogue Russia, Bazaar Russia, Glamour Russia.


Dahlia Razzook

Dahlia Razzook was born and educated in Houston, Texas, she moved to London to study fashion at the London College of Fashion. Her background includes working for the brands Marchesa, Ralph & Russo Couture and Beulah London, all which has given her priceless experience that now feeds into her own eponymous womenswear brand. Dahlia’s expertise in haute couture fabric and embroidery lends itself perfectly for her boutique collection of dresses, tops, trousers and shorts, many items made from stretch silk and trimmed with ostrich plumes and exquisite beading. If this may seem quite decadent for daywear then her bestselling printed scarves using her trademark ‘rock print’ may appeal to you.

Lucy Choi

Lucy Choi London’s new shoe label benefits from Lucy’s family shoe dynasty (Lucy is Jimmy Choo’s niece) and the founders’ combined wealth of over 30 years experience in the shoe and luxury brand industry. Lucy Choi London aims to bring designer shoes to the consumer at an affordable price point, without compromising on design, craftsmanship or comfort.With her unique heritage, design expertise and passion for shoes Lucy’s team has come together to create shoes (and matching clutch bags) for every occasion and mood, from red carpet glamour to the poolside of St Tropez, the label complements and mixes expertly with a woman’s luxury and high street wardrobe and caters for all tastes and attitudes, from rock stars to royalty, hence the ethos behind the line ‘Rock & Royal’.The range is categorised into different sections for the customer’s wardrobe requirements; day, evening, weekend, holiday and more events such as weddings and parties providing glamorous shoes for every eventuality. Lucy Choi London is also proud to announce the launch of their flagship store in central London. Recent press includes Vogue, Tatler, Grazia, HELLO! And InStyle. With a background that includes working for Alexander McQueen and Jimmy Choo, Ming Ray has recently launched a sophisticated footwear and accessories line. Drawing on her fascination for the Japanese pop culture of Kawaii and her love of haute couture, Ming cites her playful designs as ‘haute cute’. Her high-end range called ‘Collector’ pieces include shoes which are accompanied with the surreal byline, ‘Fairy tales come true in this show piece, crafted by Italy’s top luxury artisans’. Both the Elisa Grey Alligator Sandal and the ELISA Black Calf Sandal combine alligator leather and titanium heels. Coordinating clutch bags are also available.

Established in 2011 Anthology—Paris shoes are manufactured by expert craftsmen, with love and rigor, in small workshops in Portugal, whilst the design team in Paris are constantly looking for authenticity, purity and sophistication to inspire new shapes and styles for their classics’ range. All their leathers are carefully selected in France and Italy, making it a truly European brand. These are shoes and boots for discerning customers who like sturdy, well-made, unfussy silhouettes such as Oxford brogues and Chelsea boots.

Muu Handbags

Founded in 2001, Muu is 100% Portuguese and designs, manufactures and markets handmade bags and other accessories, using genuine high quality leather and traditional craftsmanship techniques. The Muu brand was created when the founders  noticed a gap in the market for large, practical bags (until then only available in fabric or nylon) and decided to start using genuine leather, manufacturing handbags with lots of colors and textures. These large handbags launched the Muu style: an original, laid back and sophisticated style. Having their own factory in Sintra enables individuality and creativity to be the principles that guide the creation and production of the handbag. Everyday Muu works towards diversity to ensure that each piece is unique as exclusivity is the concept behind the Muu brand.

 For registration and a complete list of Scoop London exhibitors please visit




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