Meet the creator of Blood Concept at The Shop at Bluebird

Antonio Zuddas, Creative Director of contemporary fragrance brand, Blood Concept will be making an exclusive personal appearance, on Thursday 19th November at The Shop at Bluebird, Kings Road.

Blood Concept has evolved and changed it’s skin. Antonio Zuddas and Giovanni Castelli, the creators behind the innovative Italian brand, which begun in 2010, have matured and developed a new image, new design and ten new fragrances. To celebrate the launch of the new collection in The Shop at Bluebird, Antonio would like to exclusively talk to audiences about the new concepts behind the niche scents and rebranding.

This also coincides with The Shop at Bluebird’s Christmas shopping event and the unveiling of Blood Concept’s fragrant experiential installation. There will also be festivities, styling tips and music from DJ Hugh Counsell. As well as exclusive discounts on the evening, with The Perfume Society offering their card holders 10% off any Blood Concept purchases.

Time: 5pm-9pm


The Shop at Bluebird

350 King’s Road


Sw3 5UU

To be put on The Shop at Bluebird guest list register here.

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