Blood Concept: a new image, a new design and ten new fragrances

The young and innovative brand has matured and evolved: a new image, a new design and with ten fragrances to discover through a video dedicated to this new journey.

Blood Concept, was created in 2010 by Antonio Zuddas and Giovanni Castelli, both from Milan. Now licensed to Intertrade Group and thanks to the expertise of their master perfumers and the guidance of Celso Fadelli, new olfactive stories are being presented. This is not the only element to change; working with Agenzia del Contemporaneo, Zuddas and Castelli have also transformed the project aesthetically. Each flacon has become an object of strong visual impact: a cube-shaped casket box holds an elegant semi-transparent black glass cylinder capped with an oversized matt black stopper and a palette of colours chosen for the silk-screen printed detail.

The concept remains faithful to the original idea: to interpret the “blood” varieties according to the infinite shades of human identity and its experiences. Starting from a sophisticated rock mood, the new range consists of ten fragrances divided into three collections that are differentiated according to colour:

- carmine red for THE RED SERIES
- anthracite grey for THE BLACK SERIES
- ultramarine blue for THE UPSIDE DOWN SERIES

The names of the perfumes are still associated with the blood groups and include subtitles that identify their mood, olfactory strength and identity, developing a world of sensorial impressions, stimulated by small inspirational touches.

‘Black B’ holds an important place in the collection and having become an icon of Blood Concept it is the only one whose magical composition has not changed. The principal ingredient, Amber, is accompanied by the new name “Magic Amber”, an intense amber blended with Ambroxan gives the fragrance a dark and ultramodern tone.

With a clear aesthetical and philosophical vision, Blood Concept adds the city of Milan to its identity and seals the artistic pact with the metropolis in which it was created and which represents the pulsing heart of the brand’s edgy spirit. Blood is vital, it is sap, it is the archetype of the energy of the fragrances called Blood Concept. Parfums that are intense and connote a contemporary, sexy and free lifestyle. Capable of entering the innermost soul of each and everyone of us.

THE COLLECTION:

THE RED SERIES WILD, LUSH, UNSTOPPABLE, CAPTIVATING

O – ABSOLUTE SUEDE

A steel fist inside a leather glove. It strikes not just the nose. Head notes of lemon thyme, mint, plum. Heart notes of coffee, rosemary, benzoin and raspberry. With a final gourmand trail of amber, a hint of leather, suede enriched with incense and nargamuttha.

A – GREEN CACHEMIRE

Versatile, complex, capable of transmitting peace and serenity. Head notes of mandarin, fig leaves and cardamom. Heart notes of lavender, geranium and clary sage. The base opens with a hint of caramel, myrrh and cashmere woods.

B – WONDER TONKA

A cup of chocolate and a “special” cake from a coffee shop. A visionary perfume that evokes thrilling images. A mix filled with ingredients of the world, such as lemon, artemisia, Sichuan pepper and rock rose. Sealed by cocoa extract, benzoin resin, elemi, tobacco, musk balsam and tonka bean.

AB – TOKYO MUSK

A penthouse party, parallel universes, hinting contemporary Japanese culture. Modern and elegant. Juniper, cypress and myrtle berries, coriander and petit grain. Ending with Guaiac wood, sandalwood and musk.

THE BLACK SERIES THE DARK SIDE OF IDENTITY, FASCINATING, MYSTERIOUS, INTRIGUING

O – CRUEL INCENSE

Blacker than the night and stronger than desire. Sensual passion and an urge to dominate the other. A perfume that reveals the sweeter and contrasting side. Black pepper, cedar wood, guaiac wood, patchouli, woody amber and incense.

A – KILLER VANILLA

The taste of bittersweet ends. The sometimes dangerous side of changeable nature. Toffee and vanilla mixed with rock rose, saffron, Peruvian balsam, ladanum in a comforting amber-based finale.

B – MAGIC AMBER

An endless journey. Into our deepest self. With no return. Citrus notes held in a cage based on amber and ambroxan.

AB – LIQUID SPICE

A midnight rendezvous at the milk bar. Hypnosis that begins from the darkest spices: pepper, cloves, juniper berries, violet leaves, cinnamon, tonka bean. All enclosed by elemi, incense and myrrh.

UPSIDE DOWN SERIES TWO OPPOSITE IDENTITIES, BASED ON SAP

XL – OXYGEN VERT

Ascent, tension, oxygen. The pulsing heart of XL is the natural extract of red seaweed, together with ginger and lemon. The composition is completed by deeper notes based on violet leaves, musk and dried woods.

PH – BRIGHT OUDH

The succulent aftertaste of a sacred extract. Sacrilegious and enveloping. With notes based on rum, black pepper, lemon juice immersed in white oud. A base of patchouli, white leather, ambrette and oud.

Available from Avery Perfume Gallery.

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