New Fragrance Alert: Meraviglia by Re Profumo


RE PROFUMO is yet another example of Celso Fadelli’s expertise as art fragrance editor. Founder and CEO of Intertrade Group; Fadelli is a man with a great aesthetic sensitivity in finding the perfect alchemy for the successful transformation of editorial projects into perfumes.
The fantasy romance “Re Profumo – La ricchezza è saper sognare”, written one year ago by Fulvio Fronzoni, spurred the olfactory development of a perfume collection inspired by the characters of the book.
With the guidance of Celso Fadelli and the Creative Team of Intertrade Group, a collection of five prestigious fragrances have come to life. The fragrances are created by famous international noses who have been inspired by the stories of this unique novel set in a languid, decadent, simply irresistible Venice. All of which is communicated in every essence:
Alèxandros, Adone, Ekstasis, Sogno d’amore and Superuomo.
First previewed on the 26th of March during UNSCENT 2015 at AVERY Perfume Gallery - Excelsior in Milan the new fragrance “Meraviglia” is now ready to launch on the market. “Wonder is the aim of art”. The perfume is an ode to the Arts, an ode to Venice itself and represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement were the source of Giacomo Balla’s exhibition called “Futur-Fiore” at the Venice Biennale in 1926. Balla created a garden filled with artificial flowers for the exhibition. The flowers did not have any smell and instead were scented by the Author, bringing to life a totally unique expression and experience. This is the allegory that inspired “Meraviglia”. It is a perfume filled with wonder and mystery to scent a flower and set your imagination free.
Head Notes: Lime, Ginger and Black Pepper
Heart Notes: Jasmine, Cinnamon and Guaiac Wood
Base Notes: Incense, White Musk Accord, Tobacco and Cedarwood 
Price: £110

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