NOVOMANIA Shanghai 2013 announces THE CLOUD theme and partners with WGSN

Something special in the air for Novomania 2013 A Brand New Theme and an Exciting New Partnership for 2013

There’s something very special in the air for the 2013 edition of the ground- breaking international fashion trade show that’s throwing wide open the portals of the Chinese market to the world’s most exciting fashion and lifestyle brands: an inspiring new theme and an exciting new partnerships!

An inspiring new theme for 2013: THE CLOUD…

Why the Cloud? There are as many answers to that question as there are creative minds at the show – and that’s a lot: some 20,000 visitors over three frenetic days viewing the freshest and best in global fashion from over 200 established and emerging designer labels and lifestyle brands.

One answer is that Novomania’s consuming passion for fashion really is a cloud that constantly shifts and recreates itself in the wind of change – it’s where ideas come together, mix and multiply, invent and re-invent to create the ultimate forum for an industry with its head in the clouds and its feet firmly on the ground.

Another, more poetic, answer is that the Chinese word for Cloud – yun (云) – is pronounced exactly the same way as the one for luck or fortune – yun (运). And

by bringing together the best of the East and the West to create a melting pot of the world’s most exciting and innovative fashion, never-ending fortune is exactly what Novomania represents to China’s ever more fashion-conscious people – and to the hundreds of emerging and established brands that are eager to play their part in and profit from China’s fashion revolution.

An exciting new partnership…

Novomania is delighted to announce a new partnership that could accurately be described as a marriage made in heaven with WGSN, the worldwide leader in fashion trend forecasting. Add Novomania’s unparalleled power as the gateway to the Chinese fashion market to the market intelligence with which WGSN drives fashion successful products and services and you get much, much more than the sum of their parts.

Paul Murphy, WGSN’s Regional Director for the Greater China Region forecasts great things for the collaboration – and as a director of the global trend forecasting leader, he should know!

‘At WGSN we’re truly excited by this fantastic collaboration opportunity with Novomania,’ enthuses Paul. ‘We’re always focused on quality and a true understanding of the China market and we feel that Novomania’s values and ambitions tie closely to our own and that together we can provide some great insight and opportunity within this amazing market. ‘As the market leader in showcasing international fashion labels in China Novomania is driving trends in the Chinese market. At the same time, WGSN’s unparalleled understanding of fashion trends in both China and globally provides a perfect platform for a partnership that will go from strength to strength.’

Gui Faria, General Manager of Novomania says, “I think the name says it all: Novomania Shanghai 2013 – “The Cloud”, is a platform where the top players of China’s fashion scene merge with the best brands in the world, creating an atmosphere of a unique 3-days of top quality business, that is already globally recognized by the fashion world”. He continues, “Over the past 8 months we have been working very hard on 2 main areas: in collecting visitors database in order to gather even more valid players of this evolving fashion market; and in getting-together those brands that are most ready and better fit China. We are expecting a full show, generating yet more partnerships and better results”.

“The Cloud gathers under the same roof of China’s eager to grow B2B fashion players (real estate developers, shopping malls, department stores, distributors, buyers, e-commerce, media) and the best brands in the world of the Denim, Urban and Contemporary scene. In other words, “The Cloud” is a business incubator, a fashion match-making accelerator. A quality stage where the global scene of the world of fashion presents their amazing collections to China and a unique platform to meet the movers and shakers of the Chinese fashion”.

Inside “The Cloud” expect business as usual with fashion shows, real estate seminars and presentations, brands’ activities and performances. Outside “The Cloud”, we are planning various events under the stars, taking the advantage of Shanghai’s summer clear skies.

Novomania Shanghai’s highly anticipated fourth edition dates: 17-19th July 2013, Shanghai Mart, Shanghai

Visit for more details of the show and how to exhibit – the only way to showcase your brand/label in China to buyers, department stores, franchisees, realty developers and press!

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