Novomania, Shanghai – 7th-9th March 2012

Lamb To Slaughter have been busying ourselves consulting on UK fashion brands for Novomania.

Novomania will become the largest platform in China to connect fashion brands, department stores, shopping malls, distributors, fashion and media professionals.

Novomania now in its third year will be moving to larger premises due to an increased demand in brands wanting to enter into the Chinese fashion market with another tradeshow organised for August 2012.

The new home to Novomania will cover a total exhibition area, of over 37,000 sqm – visitors expected from China, Japan, Hong Kong, Taiwan, Korea, Thailand and Singapore.

Novomania showcases the world’s premium labels in urban fashion, casual wear, shoes, premium and denim – to the upper cut of Chinese buyers, media and developers.  Distinctively international and independent, it brings together the best of “East and West” at is famous bi-annual fashion trade show in Shanghai.  Decidedly cutting edge, it defines “quality” in the Asian market. We intend to increase the number of attendees to 30,000 and a total number of exhibitors to 300 – it’s a new challenge and a new face.  Novomania presents the new vantage point on China retail through a platform of exceptional brands and stalwart buyers.

China’s fast developing apparel market, has great opportunities and critical challenges for industry players.  China is the second largest apparel market in the world, with further growth potential, given the relatively low per capita spend.  In the next few years, urbanization and rising income levels will continue to drive double-digit growth in apparel spending, with increases in income levels which will result in a sizeable middle-class segment with significant spending power.

Novomania, Shanghai – 7th – 9th March 2012

Shanghai World Expo Exhibition & Convention Centre, 111 Shiboguan Road, Pudong New Area, 200125 Shanghai, China.

Novomania’s Mission Statement: To be the partner of choice for international young and trendy brands and the social platform for connecting China’s post 80’s urban youth.

Shanghai; is the fashion capital of China.  Dynamic, trendy and fashionable, it represents one of the most vibrant commercial centres in all of Asia. Once known as the “Paris of the East”, Shanghai today serves as the perfect meeting place for international brands and their distribution partners to forge opportunities together in new markets.  Shanghai is on the bleeding edge of fashion in Asia.  Here, the latest fashion and lifestyle trends are on show – on the runways and streets of this vivacious city.

If you want to be part of Novomania or require any further information please contact –



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