Armaud Loix van Hooff and Heribert Willberdinger, both originally from the advertising world have opened the very cool, Dudes Factory in
Berlin’s Mitte. This is as much a storefront for consuming and buying art, as it is a workshop, collaborative space and exhibition venue. Co-operation, experimentation and co-creation are the driving forces resulting in a constantly changing selection of one of a kind product and art pieces.
The two owners “dudes” invite a new artist or designer in each month and nurture, challenge and direct the artists to create new, experimental works for the store. They also created the Dudes LAB software, the creative platform that lets users change the artwork or combine it with the work of other artists.